The Grassroots Code
The FA
Rules get ignored. Standards get respected.
Don’t tell people what not to do. Show them who to be instead.
Rules belong on walls. Standards belong in hearts.
“What I really value is Moving Folk’s ability to challenge our thinking in a positive, constructive way. They tune in to our requests with authentic, natural ease.”
Tim Foster
Head of Operations, The FA
123K+
Web page views.
1.9M
Views of GIFY assets.
13%
Increase in perception that The FA are doing enough to tackle poor behaviour.
