Just Drop It
Bedfordshire Police
Drop knives and save lives.
Shifting the perspective from the single moment to the lasting cost.
Reach
Sparked nationwide discussion through BBC News coverage.
36%
Since the film, knife crime has fallen by 36% in Bedfordshire.
Impact
Moved hundreds of children in school assemblies.
“Wipes tears… Where do I even start? THANK YOU! Genuinely, this is above and beyond what Jon and I envisaged. It’s given me full confidence this campaign will make a tangible difference – to Roseann, the unit, our service offering, and above all, to young people and communities across the county.”
Chantelle Olaiya
Communications Manager, Bedfordshire Police
